The thing with every new piece of successful tech is that when it enters the market, it tends to disrupt it. Systems that were followed for years no longer apply, and the playing field changes. Imagine being the individual who picked up rocks on their back, and your inventor friend rolls up with this invention called the “wheel.” No matter how strong you may be, you must now adapt to this change and grow with it.
Such seems to be the case for Artificial Intelligence. When it was introduced, it disrupted the market, and people were scared for both their jobs and even had the paranoia that it would take over. Well, it certainly took over many aspects of our day-to-day lives. It seems the disruption has settled down for the most part, and companies have adopted this new technology.
In this blog post, we’ll specifically talk about how AI has made an impact on the digital marketing industry and its strategies.
Let’s not beat around the bush; AI essentially becomes the super-assistant to companies that just never want to go home. Consider it an employee who is always getting better and refuses to go home. Instead of being an assistant to just those at the top, it is a personal assistant for all individuals within all departments. Here’s a look at how its influence has changed digital marketing strategies:
We don’t believe human creativity is, by any level, matched by AI as of yet, but because of the way it works, it understands what usually works. AI-driven tools have the capability of creating high-quality content, from social media posts to, say, something like this blog post; and it is scarily close to how an actual writer sounds. Platforms such as ChatGPT, Jasper, etc., have helped marketers with their content creation process greatly, with some starting to rely on them solely. However, in full disclosure, only a handful of companies rely entirely on AI for content creation.
Remember waiting around to speak with a customer service agent back in the day? The amount of time it took to get a hold of one, no matter how basic your query or issue might be. Well, that is no longer the case. You know those little chat windows that often pop up on websites saying, “Hi, I’m xxx! Let me know if you need my assistance.” Despite their human name, they are AI-powered chatbots that are there to provide instant responses to the queries of customers. Since they are trained using natural language processing, they talk quite similarly to the way we talk.
The benefits of having an employee, be it an AI, work around the clock, 24/7, simply to help customers should be quite obvious. Its capabilities are increasing with time as well.
Read Also: Deepfake Scams: How to Spot and Avoid AI-Generated Fraud
A lot goes into SEO, and AI tends to thrive in areas where there is a lot on the plate. We already spoke about how it helps with content creation, so we’ll quickly add the point that it also helps with content structure, making it more palpable for the readers.
Now, we’ll list out all the other areas of SEO it helps out in:
One of the major problems that AI has solved for human marketers is its ability to analyze a massive, massive amount of data at a rate no human team could match. Machine learning algorithms can help marketers spot trends, even predict them to an extent, and help everyone make smart decisions. This way, a business is able to sand down its marketing strategies and target the right audience at the right time, using content that works.
AI has changed the way online advertisements work by helping marketers figure out the best time for ads to go live, where they should go live, and what kind of audience they should target. This technology automates the purchasing of ads in real-time, so they’re seen by the target audience at a time that’s predicted to make the most impact. This elimination of a lot of the manual tasks is called programmatic advertising, and its goal is simply maximizing ROI and improving campaign performance.
AI has changed the game completely, and there seems to be just one viable option: adoption. Resisting it makes little to no sense, and since it created such hysteria, a simple fact seems lost upon the masses: it is but a tool. A tool can never be a replacement for human creativity, intelligence, and the ability to strategize. Also, needless to say, no tool is perfect. AI has its shortcomings, such as its reliance on data, inability to create something completely original like the human mind can, and there are also privacy issues that ought to be considered. The best results will always come from human minds, which can now be aided by the abilities of their AI buddies. So, in a nutshell, AI is like a marketing sidekick that makes everything faster, smarter, and more personalized. It’s not about replacing humans but helping them do their jobs better.
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